About Us

We're revolutionizing municipal traffic management

Get to know the team behind Citylytics and our vision for smarter, more sustainable cities.

Our Story

ParkingAid was founded in 2022 with a clear goal: to help residents and municipalities manage both parking and traffic flows more intelligently. We saw early on that there was a lack of modern tools combining technology, insight, and understanding of real needs – something we wanted to change. With the support of AI and advanced data analysis, we develop solutions that give municipalities concrete control over how their city works. Our technology makes it possible to optimize parking spaces, improve traffic flows, and make data-driven decisions – in real-time and with foresight.

Today, we're proud to work with municipalities across Sweden, helping them streamline parking spaces, improve traffic flows, and make better decisions based on real-time data and predictive analytics.

ParkingAid team group photo
Our Values

What We Stand For

Our values guide everything we do - from how we develop our products to how we interact with our customers.

Customer-Driven Innovation

We actively listen to our customers and develop solutions that meet their actual needs.

Data-Driven Decision Making

We believe in the power of data to make smarter decisions and create more efficient cities.

Quality & Precision

We deliver high-quality data and forecasts with documented accuracy.

Efficiency

We help municipalities save time and resources through automation and smart processes.

Our Team

The People Behind ParkingAid

William Nelling

William Nelling

CFO & Co-founder

Ludwig Jörgensborg

Ludwig Jörgensborg

CEO & Co-founder

Pontus Bäck

Pontus Bäck

CSO

Ian Olehed

Ian Olehed

CMO

Ludvig Rieff

Ludvig Rieff

Developer

William Malmgren Hanning

William Malmgren Hanning

Developer

Our Journey

Milestones in Our Development

From startup to leading provider of traffic management solutions.

2022

ParkingAid Founded

ParkingAid was founded with the vision of creating smarter cities by helping residents and municipalities manage both parking and traffic flows more intelligently.

2023

First Platform Launch

The ParkingAid app was launched to help residents understand parking and find available parking spaces in their city.

2024

Citylytics Launches

The Citylytics platform launches to help municipalities make better decisions based on real-time data and predictive analytics.

2025

National Expansion

ParkingAid grows to include customers across Sweden.

Our Mission

"To help municipalities build smarter, more efficient, and sustainable cities by providing them with the best data-driven tools for traffic management."

Want to Join the Journey?

We're always looking for passionate people and municipalities who want to help create the smart cities of the future.